If you want to get your message out, you have to use the full range of social media tools – and each tool has its own shtick so to speak. As such, I met with Ruben Eduardo Maislos, formerly from Intel, who has taken his passion for food and turned it into Instagram success with MeatCurator – which you really have to check out.

I then met with Aaron Godfrey, the VP Marketing of MyHeritage.com – a company based in Israel, that helps its over 90 million users around the world build family trees, find lost relatives and even analyze their DNA to see where they really came from. The thing about MyHeritage is that they are quiet and stealthy. They’ve become the dominant player in their geneology field by offering stellar service in 42 languages and by buying up their competitors – but they’re right next door and many of us who gauge the startup nation don’t know about them! And can I also say, beautiful offices!

Ruben Eduardo Maislos’ Meat Curator: https://www.instagram.com/meatcurator/

Visit MyHeritage: http://www.myheritage.com
MyHeritage Stories: http://stories.myheritage.com
Work at MyHeritage: http://carreers.myheritage.com

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Thank you for checking out this episode of my vlog! 

I regularly post content that revolves around Israeli tech startups, with a behind-the-scenes glimpse into the brilliant minds behind the innovations. It’s not for nothing that Israel has gone from being “startup nation,” to “scale-up” nation. Whether the products are hardware or software, or B2B’s or B2C’s, there is always much to learn from everyone- from the angel investors, to VC’s, to CEO’s, CMO’s, sales/marketing professionals, developers, interns, and more. That’s not all this vlog is about. You can also see all that Israel has to offer, from world-class restaurants, to gorgeous beaches, to scenic views, to ancient historical landmarks, and more. It’s always fun for me to take out my drone and capture all the glory that Israel has to offer. What would you like to get a closer look of in the Israeli tech scene? Let me know in the comments, and I’ll try to make it happen. Your feedback means a lot.

Special shoutout to my sponsor, B&H for their generosity in making this vlog possible. Please check out their site for all your photo, audio, video, mobile, computer needs: https://www.bhphotovideo.com/

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